Lovely, sweet and sour keywords. We lost you in Google Analytics years ago, but we’ve learned to look for you in Google Search Console instead. The one thing that we still have a hard time to get over though, is the lack of historical keyword data. It is understandable that big Google can’t keep all this […]
Google Search Console is a great free tool for website owners to use. Search Console makes it easier to manage, optimise and handle website issues. The tool contains multiple reports and options to manage a website – from understanding how the content performs in search (Google only) to technical errors and international targeting. With this […]
Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight forward. And then, get started with setting up Timer Triggers to measure your website visitors more accurate.
Tumblr is a great platform for publishers with its own ecosystem and built in likes, shares and comments. To get started with Tumblr, a user is only a few clicks away from having a Tumblr blog up and running. It is easy and straight forward to choose themes for design or buy customized ones, but two […]
My daytime job consists of a mix between search engine optimization, analytics work and growth hacking. But outside my working hours you’ll probably run into me walking around with a camera, or two. I’ve covered topics for my fellow photographers in the past, like the Photographers Guide To Google Analytics and how you can Understand Your […]
Working with an ecommerce website is a lot of fun, but also very time-consuming. The ecommerce marketer must not only rely on industry and geographic trends, but always back ideas and next steps with data. One big issue for marketing consultants today is to cut through the noise and find data that can deliver insights, not […]
Per Pettersson is a Senior Consultant at Curamando in Stockholm, Sweden, working with traffic acquisition, search engine optimization and web analytics. This is his corner of the Internet where he shares ideas and articles about digital marketing and online opportunities for brands and fellow consultants.