I’m no data pioneer, exploring big buckets of data, going through great lenghts to understand and visually present the data. My main gig is still SEO (search engine optimization) but I flirt heavily with analytics and data on the side. One really cool project by Microsoft Research is called SandDance. If you’re looking for a […]
Slack is a cloud-based team collaboration tool with a lot of integrations and third-party applications that can boost productivity for teams. Slack offers a lot of IRC-like features: persistent chat rooms (channels) organized by topic, as well as private groups and direct messaging. Major integrations include services such as Google Drive, Trello, Dropbox, Heroku, Crashlytics, GitHub, Runscope […]
2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed up with poorly thought through ads that is all up in their faces, instead of drawing attention to products and services with creative designs and copy. But in my world, […]
The young frog grew up quite quickly and at the age of 5.1 you can get your hands on some golden SEO data and insights by connecting two wonderful API’s; Google Search Console and Google Analytics. Today it is time to get actionable SEO insights and a document that tells you, straight up, where to […]
Another Audit, really? Yes, really. Because this is the Google Analytics Audit you didn’t do. Based on the hundreds of Google Analytics accounts I’ve seen working with SMB’s and large corporate brands – this audit is necessary. In a world where analysts and marketers jumps from one shiny new thing to the next, the basics […]
There is a pressing issue for small Google Analytics accounts, we all know this, and it is the amount of spam that is currently flowing into each and every account. Managing big analytics accounts does not put you in front of these spam reports, most of the time. But working with startups and smaller businesses, spam […]
Per Pettersson is a Senior Consultant at Curamando in Stockholm, Sweden, working with traffic acquisition, search engine optimization and web analytics. This is his corner of the Internet where he shares ideas and articles about digital marketing and online opportunities for brands and fellow consultants.