Working with an ecommerce website is a lot of fun, but also very time-consuming. The ecommerce marketer must not only rely on industry and geographic trends, but always back ideas and next steps with data. One big issue for marketing consultants today is to cut through the noise and find data that can deliver insights, not […]
Keeping up with social media can be very time-consuming. If you’re depending on social media to drive traffic to your website in order to get leads, sales or just grow awareness around your products or brand – analyzing what works and what does not will eat up a lot of your time. And sadly, social […]
Enhanced link attribution with Google Tag Manager enables a nifty report which we can use to analyze website user behaviors. With Enhanced Link Attribution we can see which link a user have clicked, even though we have the same link in our header and footer. Pretty sweet, right? Enhanced link attribution offers more-detailed reports, and disambiguates […]
I’m no data pioneer, exploring big buckets of data, going through great lenghts to understand and visually present the data. My main gig is still SEO (search engine optimization) but I flirt heavily with analytics and data on the side. One really cool project by Microsoft Research is called SandDance. If you’re looking for a […]
Slack is a cloud-based team collaboration tool with a lot of integrations and third-party applications that can boost productivity for teams. Slack offers a lot of IRC-like features: persistent chat rooms (channels) organized by topic, as well as private groups and direct messaging. Major integrations include services such as Google Drive, Trello, Dropbox, Heroku, Crashlytics, GitHub, Runscope […]
2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed up with poorly thought through ads that is all up in their faces, instead of drawing attention to products and services with creative designs and copy. But in my world, […]
The young frog grew up quite quickly and at the age of 5.1 you can get your hands on some golden SEO data and insights by connecting two wonderful API’s; Google Search Console and Google Analytics. Today it is time to get actionable SEO insights and a document that tells you, straight up, where to […]
Per Pettersson is a Senior Consultant at Curamando in Stockholm, Sweden, working with traffic acquisition, search engine optimization and web analytics. This is his corner of the Internet where he shares ideas and articles about digital marketing and online opportunities for brands and fellow consultants.