Per Pettersson

Digital Marketing

Posts about digital marketing. How you can use search engines, digital channels and tools for your marketing efforts and increase traffic, leads and sales. Growing with digital marketing.

  • The CMO’s Guide to Google Search Console (why, how, and as fast as possible)

    “I don’t have the time or interest to learn how that interface works.” is a very valid point if you’re the CMO of a big corporation. You probably scroll past this article on your way to another meeting. Instead of waiting for someone in your marketing department to answer your questions about the corporate website’s…

  • How do you evaluate the potential of a new market?

    Is it worth considering expanding your offering or products to another market? Is there any interest in what we offer? Is the market already saturated with competitors that came before us? Let’s explore how to evaluate a new market’s potential with tools you’re most likely already familiar with. This article is written with the Chief…

  • A user-friendly site is often also search-friendly

    I am not advocating that you need to get on board the UX train and leave SEO, or vice versa, but I am advocating that you as the CMO, the project manager, or the product owner need to make sure these two disciplines work together and share the same vision. As an experienced SEO consultant,…

  • SEO could be the game-changer in your digital marketing strategy

    A Chief Marketing Officer is responsible for developing and implementing the organization’s marketing strategy, which must be aligned with the overall goals, brand message, and budget. How should new products be positioned, launched, and marketed? Are there any market trends, customer behaviors, or competitor insights that need to be considered? That’s quite a lot. As…

  • Optimize your product pages for organic search

    Optimizing product pages for organic search is not a secret sauce, just a straight forward process. Take these steps to ensure your product SEO and e-commerce search visibility is up to par! Ensure crawlability, i.e., is your page accessible to search engines? Look for issues with your robots.txt file and audit the website with Google…

  • Manage Google Search Console messages and emails

    When Google switched over from the old Webmaster Tools to the new Search Console interface, quite a lot of functionality was missing and new features lacking customization for users. Luckily they have not stopped working with and developing Google Search Console over the months and years that have passed.

  • MeasureCamp Stockholm

    Last Saturday the first ever MeasureCamp was held in Stockholm and hosted at our Curamando Stockholm office. There was a good mix of attendees, from consultants on the agency side to inhouse analysts and Xooglers from the Google Analytics team, like Krista Seiden.

  • Track Time Spent With Timer Triggers In Google Tag Manager

    Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight forward. And then, get started with setting up Timer Triggers to measure your website visitors more accurate. A quick explanation…

  • The Problem With Measuring Tumblr (Using Web Analytics)

    Tumblr is a great platform for publishers with its own ecosystem and built in likes, shares and comments. To get started with Tumblr, a user is only a few clicks away from having a Tumblr blog up and running. It is easy and straight forward to choose themes for design or buy customized ones, but two…