I’m a digital strategist by heart working from Amsterdam. Here to help teams and businesses to improve, and manage their digital assets.
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The CMO’s Guide to Google Search Console (why, how, and as fast as possible)
“I don’t have the time or interest to learn how that interface works.” is a very valid point if you’re the CMO of a big corporation. You probably scroll past this article on your way to another meeting. Instead of waiting for someone in your marketing department to answer your questions about the corporate website’s…
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How do you evaluate the potential of a new market?
Is it worth considering expanding your offering or products to another market? Is there any interest in what we offer? Is the market already saturated with competitors that came before us? Let’s explore how to evaluate a new market’s potential with tools you’re most likely already familiar with. This article is written with the Chief…
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A user-friendly site is often also search-friendly
I am not advocating that you need to get on board the UX train and leave SEO, or vice versa, but I am advocating that you as the CMO, the project manager, or the product owner need to make sure these two disciplines work together and share the same vision. As an experienced SEO consultant,…
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SEO could be the game-changer in your digital marketing strategy
A Chief Marketing Officer is responsible for developing and implementing the organization’s marketing strategy, which must be aligned with the overall goals, brand message, and budget. How should new products be positioned, launched, and marketed? Are there any market trends, customer behaviors, or competitor insights that need to be considered? That’s quite a lot. As…
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Optimize your product pages for organic search
Optimizing product pages for organic search is not a secret sauce, just a straight forward process. Take these steps to ensure your product SEO and e-commerce search visibility is up to par! Ensure crawlability, i.e., is your page accessible to search engines? Look for issues with your robots.txt file and audit the website with Google…
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Remote leaders toolbox (tools for remote work)
In today’s work environment, remote work heavily relies on technology. Throughout history, this has been evident in various ways, from the use of roads and messengers during the Roman Empire to the modern-day instant-messaging and videoconferencing apps that allow remote coworkers to feel like they are in the same room. Although these tools are now…
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Why the wrong people are promoted to management— and how to change it
It’s common practice to reward high performers a higher spot in the org chart, but being good at your job doesn’t mean you’ll be good at managing people. Here’s what companies should be doing instead. Written by PUNEET SANDHU for Fast Company When I look back at the managers I’ve had since the beginning of…
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Employee development, and how to tackle it
Learning and professional development are like a breath of fresh air for people. Giving them the space to explore and take control of their careers helps them become more self-aware and better understand their responsibilities. However, with our busy lives, it’s hard to find the time to think about long-term career goals. This has been…
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Asking for advice, and turning enemies into friends
Asking for advice from those we want to get closer to can be incredibly valuable. The act of seeking help can create a strong bond between people, even turning an enemy into a friend. This is known as the Franklin Effect, named after Benjamin Franklin who discovered this theory while trying to improve his relationship…