Category: SEO (Search Engine Optimization)

My ideas and thoughts about SEO (Search Engine Optimisation). How to use the full power of your website to drive traffic, leads and sales with the help of search engines.

  • A user-friendly site is often also search-friendly

    I am not advocating that you need to get on board the UX train and leave SEO, or vice versa, but I am advocating that you as the CMO, the project manager, or the product owner need to make sure these two disciplines work together and share the same vision. As an experienced SEO consultant,…

  • SEO could be the game-changer in your digital marketing strategy

    A Chief Marketing Officer is responsible for developing and implementing the organization’s marketing strategy, which must be aligned with the overall goals, brand message, and budget. How should new products be positioned, launched, and marketed? Are there any market trends, customer behaviors, or competitor insights that need to be considered? That’s quite a lot. As…

  • Optimize your product pages for organic search

    Optimizing product pages for organic search is not a secret sauce, just a straight forward process. Take these steps to ensure your product SEO and e-commerce search visibility is up to par! Ensure crawlability, i.e., is your page accessible to search engines? Look for issues with your robots.txt file and audit the website with Google…

  • Manage Google Search Console messages and emails

    When Google switched over from the old Webmaster Tools to the new Search Console interface, quite a lot of functionality was missing and new features lacking customization for users. Luckily they have not stopped working with and developing Google Search Console over the months and years that have passed.

  • Use Screaming Frog to Quickly Focus Your SEO Efforts

    The young frog grew up quite quickly and at the age of 5.1 you can get your hands on some golden SEO data and insights by connecting two wonderful API’s; Google Search Console and Google Analytics. Today it is time to get actionable SEO insights and a document that tells you, straight up, where to…

  • Check Your GATC with Screaming Frog

    Screaming Frog is a very handy tool that I use for multiple purposes. One of them is verifying if the Google Analytics Tracking Code, or GATC, is properly installed on the website I’m working with. Let’s go through how with a couple of easy steps.