Optimizing product pages for organic search is not a secret sauce, just a straight forward process. Take these steps to ensure your product SEO and e-commerce search visibility is up to par!
Ensure crawlability, i.e., is your page accessible to search engines? Look for issues with your robots.txt file and audit the website with Google Search Console. No issues? Great! Then we can move on.
Optimize page titles and URLs. Make sure they are concise and descriptive. The page title is also what users will click on in search results, so make the best use of it. Play around with different call-to-actions and how to utilize your unique USP.
Don’t let your headlines (H1 tags in the source code) go off topic. We might call it Life Support Cup, but our audience might be search for a Coffee Cup. Never, ever, ever lose track of your audiences perspective.
Feature pricing and reviews in a prominent way for users and search engines. Make sure it is easy for a website visitor to see the price, if you have it in stock, on discount and what customers think of the product. And when featuring this, you can utilize Schema Markup to detail all this relevant information for search engines to pick up. How about showing your product price in search results? That’s pretty neat.
And for godness sake, don’t forget to detail delivery information. Can you ship it today, tomorrow or next week? Also, how will you ship it?
Describe the product. Don’t let people guess what material that sweater is made of, or how long the battery will last on a cool gadget. Take the opportunity to talk about your products, to your potential customers. Highlight key features and benefits.
Address common customer queries. If I purchase this sweater, how do I wash it? How do I charge the battery on my soon to be gadget? Do other customers use these socks as mittens? Frequently asked questions are great additions to your product pages. Use them.
Use high quality images and videos of your products. Don’t use pixelated pictures that forces your targeted audience to guess if that “Carbon Cool” shirt is dark blue or black. And while you are at it, optimize the images. Start with a descriptive file name, compress the image itself (whilst not losing any vital details in the image), and then write an ALT tag.
ALT tags are also a principal of web accessibility. If your visitors use screen readers, then the ALT tag will be used, to describe the image. This means a win for both SEO and Accessibility.
All of these steps are crucial for optimizing product pages, and the user experience.
Do you need help growing your e-commerce business through strategy, tactical planning or optimization? Or do you lack operational support in your digital sales channels? At Curamando, we have extensive experience in supporting our clients, creating return on investment, driving digital growth and making sure business is good.
Our supply chain team at Above can support in matching you with the right sourcing strategy and working together with the supplier in setting up the production on-site in China with our people on location, or locally in Sweden in the cases this shows to be a more sustainable, flexible or cost efficient solution.
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