So, who is this Per Pettersson? Well, I’m a digital strategist by heart working as a Senior SEO Manager in Stockholm, Sweden at Curamando (part of ARC). I work mainly with search engine optimization but dabble with business KPI’s and outcomes.
I hold lectures from time to time and have previously been speaking at Medieinstitutet, IHM Business School, Nackademin, Hyper Island, Bergs School of Communications, IFI and Mindpark. I’ve been a moderator at SMX Stockholm and on my spare time I’m a member of the Educational Advisory Board for Onlinemarknadsförare at Medieinstitutet and, in the past, at Berghs School of Communication and Nackademin. You could pretty much say that I enjoy to interact with people.
Latest posts on SEO/search engine optimization
When Google switched over from the old Webmaster Tools to the new Search Console interface, quite a lot of functionality was missing and new features …
Google needs our help to understand links better. Today the big G in our digital world introduced two new link attributes to use. Question is, …
Latest posts on digital marketing
A reccuring topic when I’m out lecturing about digital marketing and analytics is how to calculate Conversion Rate. It is a very straight forward calculation …
I love social media. It enables me to connect with industry peers, find new interesting connections and keep up with, pretty much, life in general. …
Latest posts on analytics
Last Saturday the first ever MeasureCamp was held in Stockholm and hosted at our Curamando Stockholm office. There was a good mix of attendees, from …
Google Analytics is the number one free web analytics service provided to small and large business owners by Google. I’ve been using Google Analytics for …
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