I’m a digital strategist by heart. SEO Manager working from Stockholm. Here to help teams and businesses to improve, and manage their digital assets.

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  • SEO could be the game-changer in your digital marketing strategy

    A Chief Marketing Officer is responsible for developing and implementing the organization’s marketing strategy, which must be aligned with the overall goals, brand message, and budget. How should new products be positioned, launched, and marketed? Are there any market trends, customer behaviors, or competitor insights that need to be considered? That’s quite a lot. As…

  • Optimize your product pages for organic search

    Optimizing product pages for organic search is not a secret sauce, just a straight forward process. Take these steps to ensure your product SEO and e-commerce search visibility is up to par! Ensure crawlability, i.e., is your page accessible to search engines? Look for issues with your robots.txt file and audit the website with Google…

  • Remote leaders toolbox (tools for remote work)

    In today’s work environment, remote work heavily relies on technology. Throughout history, this has been evident in various ways, from the use of roads and messengers during the Roman Empire to the modern-day instant-messaging and videoconferencing apps that allow remote coworkers to feel like they are in the same room. Although these tools are now…

  • Why the wrong people are promoted to management— and how to change it

    It’s common practice to reward high performers a higher spot in the org chart, but being good at your job doesn’t mean you’ll be good at managing people. Here’s what companies should be doing instead. Written by PUNEET SANDHU for Fast Company When I look back at the managers I’ve had since the beginning of…

  • Employee development, and how to tackle it

    Learning and professional development are like a breath of fresh air for people. Giving them the space to explore and take control of their careers helps them become more self-aware and better understand their responsibilities. However, with our busy lives, it’s hard to find the time to think about long-term career goals. This has been…

  • Asking for advice, and turning enemies into friends

    Asking for advice from those we want to get closer to can be incredibly valuable. The act of seeking help can create a strong bond between people, even turning an enemy into a friend. This is known as the Franklin Effect, named after Benjamin Franklin who discovered this theory while trying to improve his relationship…

  • Manage Google Search Console messages and emails

    When Google switched over from the old Webmaster Tools to the new Search Console interface, quite a lot of functionality was missing and new features lacking customization for users. Luckily they have not stopped working with and developing Google Search Console over the months and years that have passed.

  • MeasureCamp Stockholm

    Last Saturday the first ever MeasureCamp was held in Stockholm and hosted at our Curamando Stockholm office. There was a good mix of attendees, from consultants on the agency side to inhouse analysts and Xooglers from the Google Analytics team, like Krista Seiden.

  • Track Time Spent With Timer Triggers In Google Tag Manager

    Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight forward. And then, get started with setting up Timer Triggers to measure your website visitors more accurate. A quick explanation…