The difference between Google Analytics free and 360 (paid)

Google Analytics is the number one free web analytics service provided to small and large business owners by Google. I’ve been using Google Analytics for personal work, like this blog, and client projects for many years going back. Google Analytics is not perfect but can give you a great understanding and insights into your business […]

How to verify any Google Tag Manager implementation

Consultants and analysts do not have to request access to Google Tag Manager accounts before starting to debug and verify Google Tag Manager implementations any longer. All we need is our browser and a nifty browser extension built by David Vallejo.

Finding your real rankings in search results

You need to follow-up on your key search queries to find your rankings and understand if your content work is eligable to send a bunch of relevant visitors to your site. But how we check and find our rankings in search results vary between agencies and consultants, as we rely on different tools and services.

Google and SEO – the SEMrush Study 2.0

Another exciting week for all of us working within the field of SEO – SEMrush have released their updated Google ranking factors study. How should you work with Google and SEO? The study below intends to answer many of our questions based on data and research. It might not be perfect, but it is a […]

How to change Google Analytics default date range

Are you getting the default date range of the last 7 days in your Google Analytics account? Don’t worry my friend, I do (did) too. But you can change it, very easily. Here is a small, but good, pointer for you to get Google Analytics to adapt to your own preferences.

Calculate your Conversion Rate

A reccuring topic when I’m out lecturing about digital marketing and analytics is how to calculate Conversion Rate. It is a very straight forward calculation that you can apply to many metrics and different aspects of your business.

The Google Analytics Implementation Checklist

Something free and useful. A Google Analytics Implementation Checklist to download for free. Download it, print it and follow the steps in this compressed Implementation Checklist and make sure you’re using the full power of Google Analytics.

Save the Search Analytics Report Each Month

Lovely, sweet and sour keywords. We lost you in Google Analytics years ago, but we’ve learned to look for you in Google Search Console instead. The one thing that we still have a hard time to get over though, is the lack of historical keyword data. It is understandable that big Google can’t keep all this […]

Per Pettersson is a Senior Consultant at Curamando in Stockholm, Sweden, working with traffic acquisition, search engine optimization and web analytics. This is his corner of the Internet where he shares ideas and articles about digital marketing and online opportunities for brands and fellow consultants.