Per Pettersson

Category: Analytics

How you can use analytics to improve your website and marketing efforts. Use web analytics to measure visitors and their behaviors in order to improve their experience and your website sales funnel.

  • MeasureCamp Stockholm

    Last Saturday the first ever MeasureCamp was held in Stockholm and hosted at our Curamando Stockholm office. There was a good mix of attendees, from consultants on the agency side to inhouse analysts and Xooglers from the Google Analytics team, like Krista Seiden.

  • Track Time Spent With Timer Triggers In Google Tag Manager

    Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight forward. And then, get started with setting up Timer Triggers to measure your website visitors more accurate. A quick explanation…

  • The Problem With Measuring Tumblr (Using Web Analytics)

    Tumblr is a great platform for publishers with its own ecosystem and built in likes, shares and comments. To get started with Tumblr, a user is only a few clicks away from having a Tumblr blog up and running. It is easy and straight forward to choose themes for design or buy customized ones, but two…

  • Setting Up Ecommerce Alerts with Google Analytics

    If you are using Google Analytics for measure and improve your ecommerce, you should by now already have a few Custom Alerts up and running. Basically, you make Google Analytics work for you by keeping an eye on all the metrics that are important for you and your business.

  • Website Goals For Photographers

    My daytime job consists of a mix between search engine optimization, analytics work and growth hacking. But outside my working hours you’ll probably run into me walking around with a camera, or two. I’ve covered topics for my fellow photographers in the past, like the Photographers Guide To Google Analytics and how you can Understand Your…

  • Google Analytics – If You Are A Front End Developer

    I’ve had the pleasure to speak and spend a whole day with future Front End Developers at a school here in Stockholm, Sweden. My topic was web analytics and the whole day was focused on getting familiar with Google Analytics. I’m always keen on getting focused on what the attendants do for work or, as…

  • The Photographers Guide To Google Analytics

    Photographers should invest some time and set up Google Analytics the right way, for their portfolio and blogs. As an amateur photographer I want to know how my photos are performing, what people like and which of my photos that they interact with. If I was looking for gigs, I would like to get any kind…

  • Check Your GATC with Screaming Frog

    Screaming Frog is a very handy tool that I use for multiple purposes. One of them is verifying if the Google Analytics Tracking Code, or GATC, is properly installed on the website I’m working with. Let’s go through how with a couple of easy steps.