SEO’s about answering the right questions and helping people

Is SEO a good career choice as of late 2013? I would say so. SEO is still very important and more brands understand that they need to be digital if they want to succeed. I see a shift where, before, marketing teams had one or two “digital marketers” and now it’s getting more and more […]

Search Queries to improve your site

With this video from Google, you’ll learn how to use the Search Queries feature in Google Webmaster Tools to make improvements to your site. There is an ongoing debate within the SEO sphere if the data from Google Webmaster Tools is somewhat to consider or very, very off. My best advice is to actually test […]

7 landing page mistakes

7 mistakes that could be keeping your landing page conversion rates from reaching their true potential. Number 5 and 7 in my slide below is really important and way to common to come across on the web. 7 landing page mistakes from Per Pettersson

Forget about your positions in the SERP

The classic way of looking at SEO is following a keyword or a keyword phrase in the SERP (Search Engine Results Page). Watching it go up and down, maybe from page 2 to page 1 and back to page 2 again. It’s still a way of looking at how a website is performing, but we […]