Google and SEO – the SEMrush Study 2.0
Another exciting week for all of us working within the field of SEO – SEMrush have released their updated Google ranking factors study. How should you work with Google and SEO? The study below intends…
How to change Google Analytics default date range
Are you getting the default date range of the last 7 days in your Google Analytics account? Don’t worry my friend, I do (did) too. But you can change it, very easily. Here is a…
Calculate your Conversion Rate
A reccuring topic when I’m out lecturing about digital marketing and analytics is how to calculate Conversion Rate. It is a very straight forward calculation that you can apply to many metrics and different aspects…
The Google Analytics Implementation Checklist
Something free and useful. A Google Analytics Implementation Checklist to download for free. Download it, print it and follow the steps in this compressed Implementation Checklist and make sure you’re using the full power of…
Save the Search Analytics Report Each Month
Lovely, sweet and sour keywords. We lost you in Google Analytics years ago, but we’ve learned to look for you in Google Search Console instead. The one thing that we still have a hard time to…
Using Search Analytics in Google Search Console Like a Pro
Google Search Console is a great free tool for website owners to use. Search Console makes it easier to manage, optimise and handle website issues. The tool contains multiple reports and options to manage a…
Track Time Spent With Timer Triggers In Google Tag Manager
Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight…
The Problem With Measuring Tumblr (Using Web Analytics)
Tumblr is a great platform for publishers with its own ecosystem and built in likes, shares and comments. To get started with Tumblr, a user is only a few clicks away from having a Tumblr…
Setting Up Ecommerce Alerts with Google Analytics
If you are using Google Analytics for measure and improve your ecommerce, you should by now already have a few Custom Alerts up and running. Basically, you make Google Analytics work for you by keeping…
Website Goals For Photographers
My daytime job consists of a mix between search engine optimization, analytics work and growth hacking. But outside my working hours you’ll probably run into me walking around with a camera, or two. I’ve covered topics…