When Google switched over from the old Webmaster Tools to the new Search Console interface, quite a lot of functionality was missing and new features lacking customization for users. Luckily they have not stopped working…
Last Saturday the first ever MeasureCamp was held in Stockholm and hosted at our Curamando Stockholm office. There was a good mix of attendees, from consultants on the agency side to inhouse analysts and Xooglers…
Google needs our help to understand links better. Today the big G in our digital world introduced two new link attributes to use. Question is, will people adapt to these new attributes if there is…
Google Analytics is the number one free web analytics service provided to small and large business owners by Google. I’ve been using Google Analytics for personal work, like this blog, and client projects for many…
Consultants and analysts do not have to request access to Google Tag Manager accounts before starting to debug and verify Google Tag Manager implementations any longer. All we need is our browser and a nifty…
You need to follow-up on your key search queries to find your rankings and understand if your content work is eligable to send a bunch of relevant visitors to your site. But how we check…
Another exciting week for all of us working within the field of SEO – SEMrush have released their updated Google ranking factors study. How should you work with Google and SEO? The study below intends…
Are you getting the default date range of the last 7 days in your Google Analytics account? Don’t worry my friend, I do (did) too. But you can change it, very easily. Here is a…
A reccuring topic when I’m out lecturing about digital marketing and analytics is how to calculate Conversion Rate. It is a very straight forward calculation that you can apply to many metrics and different aspects…
Something free and useful. A Google Analytics Implementation Checklist to download for free. Download it, print it and follow the steps in this compressed Implementation Checklist and make sure you’re using the full power of…