Google needs our help to understand links better. Today the big G in our digital world introduced two new link attributes to use. Question is, will people adapt to these new attributes if there is no benefit of using them?
For sponsored content the new
rel="sponsored" link attribute could replace the old commonly know favorite
rel="nofollow". If someone else writes a good article with the intent to talk about their services or products for your website audience, this new link attribute could be implemented for Google to better understand the content. Example:
<a href="https://perpettersson.me" rel="sponsored">So many great posts about digital marketing</a>
Attribute user generated links
Comment sections and forum threads can now implement the
rel="ugc" attribute on links. UGC stands for User Generated Content, something that website owners fight with daily. You should see my spam folder. It is stuffed with links to pills for guys and SEO services in India.
Google needs our help to understand links better
We all know that the old trusted
rel="nofollow" link attribute does not give all the benefits and credit as a normal link, but still it does not hurt your website. Maybe there is something brewing with the introduction of these new attributes?
Let’s play with the idea that one page with a number of
nofollow links all get the same low credit and relevance. But the same page with
rel="sponsored" could get slightly more credit and relevance if the whole comment section used
rel="ugc" and pretty much got ignored by Google.
The website owner and the author behind the sponsored article wins. The SEO services in India does not.
Just a thought.
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I’m a digital strategist by heart. SEO Consultant flirting with analytics at an agency in Stockholm. Writing to help educate people and brands to be better at managing their digital assets.