in Analytics

Slack is a cloud-based team collaboration tool with a lot of integrations and third-party applications that can boost productivity for teams. Slack offers a lot of IRC-like features: persistent chat rooms (channels) organized by topic, as well as private groups and direct messaging. Major integrations include services such as Google Drive, Trello, Dropbox, Heroku, Crashlytics, GitHub, Runscope and Zendesk.

If you’re already using Slack and Google Analytics – now it is time to make them both work together.

Connect your Analytics account with Slack

Add Statsbot and connect Google Analytics to Slack. When the connection is made, you can call for Statsbot in your Slack channel. Here I am asking for sources for the last week with a simple command:

Asking for sources inside Slack

Google Analytics Slack bot magic

The Slack and Google Analytics integration is very straight forward and easy to use. Perfect for teams using Slack but not that familiar with the Google Analytics interface – like asking for the number of users by the current year:

Statsbot showing user stats from Google Analytics

I believe that this integration of Google Analytics data, with the easy use of commands, can get anybody interested in the performance of a website or application.

Google Analytics sessions directly in Slack

The current metrics that can be used in Slack are:

Statsbot commands in Slack

Now go try Statsbot yourself.


Using the full power of Slack

Team working with Slack can use the emoji feature to keep discussions short and on topic. Imagine that I have an issue for client XXX. After a few minutes my colleague responds to my request with two eyes. Great! I know that my colleague is looking into the issue:

After a few more minutes my colleague marks my issue as complete, after talking directly to me.

This way teams can use Slack without commenting on everything, in every channel.


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  1. Hi Per! For Google Analytics data you can also have a look at Whatagraph. It’s been created for marketing folks to get automated visualised analytics reports. Would be lovely to hear your feedback!