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Per Pettersson

SEO Consultant flirting with analytics at an agency in Stockholm. Writing to help educate people and brands to be better at managing their digital assets.

  • Analytics
    • Google Analytics with Slack
    • How to Calculate Conversion Rate
    • Tumblr and Google Analytics
  • Digital Marketing
  • Search Engine Optimization
  • SEO (Search Engine Optimization)

Doing SEO with no budget

by Per Pettersson2 August, 201626 September, 2018 No comments

Do you need SEO services but have zero budget to hire consultants or an agency? Your only choice is to get up and going by […]

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  • Analytics

SandDance by Microsoft Research

by Per Pettersson12 May, 201626 September, 2018 No comments

I’m no data pioneer, exploring big buckets of data, going through great lenghts to understand and visually present the data. My main gig is still […]

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Slack
  • Analytics

Google Analytics with Slack

by Per Pettersson12 April, 201626 September, 2018 8 comments

Slack is a cloud-based team collaboration tool with a lot of integrations and third-party applications that can boost productivity for teams. Slack offers a lot of […]

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  • Analytics

Must-Track Website Metrics For 2016

by Per Pettersson18 March, 201626 September, 2018 No comments

2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed […]

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Screaming Frog SEO Spider
  • SEO (Search Engine Optimization)

Use Screaming Frog to Quickly Focus Your SEO Efforts

by Per Pettersson17 March, 201626 September, 2018 No comments

The young frog grew up quite quickly and at the age of 5.1 you can get your hands on some golden SEO data and insights […]

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  • Analytics

The Google Analytics Audit You Didn’t Do

by Per Pettersson16 March, 201626 September, 2018 No comments

Another Audit, really? Yes, really. Because this is the Google Analytics Audit you didn’t do. Based on the hundreds of Google Analytics accounts I’ve seen […]

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  • Analytics

Google Analytics – If You Are A Front End Developer

by Per Pettersson28 May, 201519 January, 2021 4 comments

I’ve had the pleasure to speak and spend a whole day with future Front End Developers at a school here in Stockholm, Sweden. My topic […]

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  • Analytics

Understanding Your Content With Google Analytics

by Per Pettersson17 May, 201526 September, 2018 No comments

Understanding your content with Google Analytics is part two of The Photographers Guide to Google Analytics. Photographers should invest some time and set up Google […]

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  • Analytics

The Photographers Guide To Google Analytics

by Per Pettersson1 April, 201526 September, 2018 6 comments

Photographers should invest some time and set up Google Analytics the right way, for their portfolio and blogs. As an amateur photographer I want to know […]

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Google Analytics structure
  • Analytics

Google Analytics Views (Best Practice)

by Per Pettersson18 February, 201526 September, 2018 No comments

How should you structure your Google Analytics account? We have all heard it a million times when it comes to AdWords accounts and ads – […]

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For inqueries and contact, email me at lastname.firstname@gmail.com or find me on Twitter as @per_p