Doing SEO with no budget

Do you need SEO services but have zero budget to hire consultants or an agency? Your only choice is to get up and going by yourself. SEO is not a black box but common, technical,…

SandDance by Microsoft Research

I’m no data pioneer, exploring big buckets of data, going through great lenghts to understand and visually present the data. My main gig is still SEO (search engine optimization) but I flirt heavily with analytics…

Google Analytics with Slack

Slack is a cloud-based team collaboration tool with a lot of integrations and third-party applications that can boost productivity for teams. Slack offers a lot of IRC-like features: persistent chat rooms (channels) organized by topic, as…

Must-Track Website Metrics For 2016

2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed up with poorly thought through ads that is all up…

The Google Analytics Audit You Didn’t Do

Another Audit, really? Yes, really. Because this is the Google Analytics Audit you didn’t do. Based on the hundreds of Google Analytics accounts I’ve seen working with SMB’s and large corporate brands – this audit…