Another Audit, really? Yes, really. Because this is the Google Analytics Audit you didn’t do. Based on the hundreds of Google Analytics accounts I’ve seen working with SMB’s and large corporate brands – this audit is necessary. In a world where analysts and marketers jumps from one shiny new thing to the next, the basics […]

I’ve had the pleasure to speak and spend a whole day with future Front End Developers at a school here in Stockholm, Sweden. My topic was web analytics and the whole day was focused on getting familiar with Google Analytics. I’m always keen on getting focused on what the attendants do for work or, as […]

Understanding your content with Google Analytics is part two of The Photographers Guide to Google Analytics. Photographers should invest some time and set up Google Analytics the right way, for their portfolio and blogs which we touched in part one. As an amateur photographer I want to know how my photos are performing, what people […]

Photographers should invest some time and set up Google Analytics the right way, for their portfolio and blogs. As an amateur photographer I want to know how my photos are performing, what people like and which of my photos that they interact with. If I was looking for gigs, I would like to get any kind […]

How should you structure your Google Analytics account? We have all heard it a million times when it comes to AdWords accounts and ads – but Analytics? And why should you care? Because it could save you potential headaches and, the best part, makes implementations and debugging a walk in the park. Let me break […]

It’s fun to measure things. The downside is that people and services know that we like to measure things and, therefore, they want to charge us for every small bit of data we would like to collect. And as we are a curious kind, mankind, we want to measure and learn from every aspect of […]