How you can use analytics to improve your website and marketing efforts. Use web analytics to measure visitors and their behaviors in order to improve their experience and your website sales funnel.
My daytime job consists of a mix between search engine optimization, analytics work and growth hacking. But outside my working hours you’ll probably run into me walking around with a camera, or two. I’ve covered topics…
Custom reports are among the most useful features in Google Analytics. They enable you to summarize and present your data in a way that best suits your business goals. But creating reports from scratch can…
Working with an ecommerce website is a lot of fun, but also very time-consuming. The ecommerce marketer must not only rely on industry and geographic trends, but always back ideas and next steps with data. One…
Keeping up with social media can be very time-consuming. If you’re depending on social media to drive traffic to your website in order to get leads, sales or just grow awareness around your products or…
Enhanced link attribution with Google Tag Manager enables a nifty report which we can use to analyze website user behaviors. With Enhanced Link Attribution we can see which link a user have clicked, even though we…
I’m no data pioneer, exploring big buckets of data, going through great lenghts to understand and visually present the data. My main gig is still SEO (search engine optimization) but I flirt heavily with analytics…
Slack is a cloud-based team collaboration tool with a lot of integrations and third-party applications that can boost productivity for teams. Slack offers a lot of IRC-like features: persistent chat rooms (channels) organized by topic, as…
2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed up with poorly thought through ads that is all up…
Another Audit, really? Yes, really. Because this is the Google Analytics Audit you didn’t do. Based on the hundreds of Google Analytics accounts I’ve seen working with SMB’s and large corporate brands – this audit…
I’ve had the pleasure to speak and spend a whole day with future Front End Developers at a school here in Stockholm, Sweden. My topic was web analytics and the whole day was focused on…