Category: Analytics

My daytime job consists of a mix between search engine optimization, analytics work and growth hacking. But outside my working hours you’ll probably run into me […]

Custom reports are among the most useful features in Google Analytics. They enable you to summarize and present your data in a way that best […]

Working with an ecommerce website is a lot of fun, but also very time-consuming. The ecommerce marketer must not only rely on industry and geographic trends, […]

Keeping up with social media can be very time-consuming. If you’re depending on social media to drive traffic to your website in order to get […]

I’m no data pioneer, exploring big buckets of data, going through great lenghts to understand and visually present the data. My main gig is still […]

Slack is a cloud-based team collaboration tool with a lot of integrations and third-party applications that can boost productivity for teams. Slack offers a lot of […]

2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed […]

Another Audit, really? Yes, really. Because this is the Google Analytics Audit you didn’t do. Based on the hundreds of Google Analytics accounts I’ve seen […]

I’ve had the pleasure to speak and spend a whole day with future Front End Developers at a school here in Stockholm, Sweden. My topic […]