My daytime job consists of a mix between search engine optimization, analytics work and growth hacking. But outside my working hours you’ll probably run into me […]
Continue readingCategory: Analytics
How you can use analytics to improve your website and marketing efforts. Use web analytics to measure visitors and their behaviors in order to improve their experience and your website sales funnel.
Building Your Custom Google Analytics Report
Custom reports are among the most useful features in Google Analytics. They enable you to summarize and present your data in a way that best […]
Continue readingCopy This Google Analytics Transactions Dashboard
Working with an ecommerce website is a lot of fun, but also very time-consuming. The ecommerce marketer must not only rely on industry and geographic trends, […]
Continue readingGoogle Analytics Tagged Links (Free Template)
Keeping up with social media can be very time-consuming. If you’re depending on social media to drive traffic to your website in order to get […]
Continue readingWhere users click – Enhanced link attribution with Google Tag Manager
Enhanced link attribution with Google Tag Manager enables a nifty report which we can use to analyze website user behaviors. With Enhanced Link Attribution we can […]
Continue readingSandDance by Microsoft Research
I’m no data pioneer, exploring big buckets of data, going through great lenghts to understand and visually present the data. My main gig is still […]
Continue readingGoogle Analytics with Slack
Slack is a cloud-based team collaboration tool with a lot of integrations and third-party applications that can boost productivity for teams. Slack offers a lot of […]
Continue readingMust-Track Website Metrics For 2016
2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed […]
Continue readingThe Google Analytics Audit You Didn’t Do
Another Audit, really? Yes, really. Because this is the Google Analytics Audit you didn’t do. Based on the hundreds of Google Analytics accounts I’ve seen […]
Continue readingGoogle Analytics – If You Are A Front End Developer
I’ve had the pleasure to speak and spend a whole day with future Front End Developers at a school here in Stockholm, Sweden. My topic […]
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