Category: Analytics

How you can use analytics to improve your website and marketing efforts. Use web analytics to measure visitors and their behaviors in order to improve their experience and your website sales funnel.

Analytics

MeasureCamp Stockholm

by Per Pettersson29 October, 201911 March, 2020 No comments

Last Saturday the first ever MeasureCamp was held in Stockholm and hosted at our Curamando Stockholm office. There was a good mix of attendees, from […]

Analytics

The difference between Google Analytics free and 360 (paid)

by Per Pettersson24 September, 201823 September, 2018 No comments

Google Analytics is the number one free web analytics service provided to small and large business owners by Google. I’ve been using Google Analytics for […]

Analytics

How to verify any Google Tag Manager implementation

by Per Pettersson23 September, 2018 No comments

Consultants and analysts do not have to request access to Google Tag Manager accounts before starting to debug and verify Google Tag Manager implementations any […]

Analytics

How to change Google Analytics default date range

by Per Pettersson6 June, 201726 September, 2018 No comments

Are you getting the default date range of the last 7 days in your Google Analytics account? Don’t worry my friend, I do (did) too. […]

Calculate your Conversion Rate

by Per Pettersson9 February, 201726 September, 2018 No comments

A reccuring topic when I’m out lecturing about digital marketing and analytics is how to calculate Conversion Rate. It is a very straight forward calculation […]

Analytics

The Google Analytics Implementation Checklist

by Per Pettersson8 February, 201726 September, 2018 No comments

Something free and useful. A Google Analytics Implementation Checklist to download for free. Download it, print it and follow the steps in this compressed Implementation […]

Using Search Analytics in Google Search Console Like a Pro

by Per Pettersson21 December, 201626 September, 2018 1 comment

Google Search Console is a great free tool for website owners to use. Search Console makes it easier to manage, optimise and handle website issues. […]