The difference between Google Analytics free and 360 (paid)

Google Analytics is the number one free web analytics service provided to small and large business owners by Google. I’ve been using Google Analytics for personal work, like this blog, and client projects for many years going back. Google Analytics is not perfect but can give you a great understanding and insights into your business […]

How to verify any Google Tag Manager implementation

Consultants and analysts do not have to request access to Google Tag Manager accounts before starting to debug and verify Google Tag Manager implementations any longer. All we need is our browser and a nifty browser extension built by David Vallejo.

How to change Google Analytics default date range

Are you getting the default date range of the last 7 days in your Google Analytics account? Don’t worry my friend, I do (did) too. But you can change it, very easily. Here is a small, but good, pointer for you to get Google Analytics to adapt to your own preferences.

Calculate your Conversion Rate

A reccuring topic when I’m out lecturing about digital marketing and analytics is how to calculate Conversion Rate. It is a very straight forward calculation that you can apply to many metrics and different aspects of your business.

The Google Analytics Implementation Checklist

Something free and useful. A Google Analytics Implementation Checklist to download for free. Download it, print it and follow the steps in this compressed Implementation Checklist and make sure you’re using the full power of Google Analytics.

Using Search Analytics in Google Search Console Like a Pro

Google Search Console is a great free tool for website owners to use. Search Console makes it easier to manage, optimise and handle website issues. The tool contains multiple reports and options to manage a website – from understanding how the content performs in search (Google only) to technical errors and international targeting. With this […]

Track Time Spent With Timer Triggers In Google Tag Manager

Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight forward. And then, get started with setting up Timer Triggers to measure your website visitors more accurate.

The Problem With Measuring Tumblr (Using Web Analytics)

Tumblr is a great platform for publishers with its own ecosystem and built in likes, shares and comments. To get started with Tumblr, a user is only a few clicks away from having a Tumblr blog up and running. It is easy and straight forward to choose themes for design or buy customized ones, but two […]