MeasureCamp Stockholm
Last Saturday the first ever MeasureCamp was held in Stockholm and hosted at our Curamando Stockholm office. There was a good mix of attendees, from consultants on the agency side to inhouse analysts and Xooglers…
Analytics
How you can use analytics to improve your website and marketing efforts. Use web analytics to measure visitors and their behaviors in order to improve their experience and your website sales funnel.
The difference between Google Analytics free and 360 (paid)
Google Analytics is the number one free web analytics service provided to small and large business owners by Google. I’ve been using Google Analytics for personal work, like this blog, and client projects for many…
How to verify any Google Tag Manager implementation
Consultants and analysts do not have to request access to Google Tag Manager accounts before starting to debug and verify Google Tag Manager implementations any longer. All we need is our browser and a nifty…
How to change Google Analytics default date range
Are you getting the default date range of the last 7 days in your Google Analytics account? Don’t worry my friend, I do (did) too. But you can change it, very easily. Here is a…
Calculate your Conversion Rate
A reccuring topic when I’m out lecturing about digital marketing and analytics is how to calculate Conversion Rate. It is a very straight forward calculation that you can apply to many metrics and different aspects…
The Google Analytics Implementation Checklist
Something free and useful. A Google Analytics Implementation Checklist to download for free. Download it, print it and follow the steps in this compressed Implementation Checklist and make sure you’re using the full power of…
Using Search Analytics in Google Search Console Like a Pro
Google Search Console is a great free tool for website owners to use. Search Console makes it easier to manage, optimise and handle website issues. The tool contains multiple reports and options to manage a…
Track Time Spent With Timer Triggers In Google Tag Manager
Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight…
The Problem With Measuring Tumblr (Using Web Analytics)
Tumblr is a great platform for publishers with its own ecosystem and built in likes, shares and comments. To get started with Tumblr, a user is only a few clicks away from having a Tumblr…
Setting Up Ecommerce Alerts with Google Analytics
If you are using Google Analytics for measure and improve your ecommerce, you should by now already have a few Custom Alerts up and running. Basically, you make Google Analytics work for you by keeping…